About Nest Seekers International

Active for Sale and Rent

Marketing

The Yow Tean

Additional Chinese/Asian marketing in New York & Abroad*
The Yow Team is one if not the ONLY team in New York City to provide specialized Chinese/Asian marketing to our clients. Our team is fluent in English, Mandarin Chinese and Cantonese. Thus, we are able to have direct access and discussions to our clientele. This additional marketing includes, Press, TV, Social Media, Newspaper and Magazines to amplify our reach to the Chinese/Asian market.

The China Press

The China Press, a New York based daily newspaper is the only local Chinese-language newspaper available in international flights to and from China, particularly for passages who are coming to US for living, shopping and studies. The China Press New York Daily Edition is now providing FSI, and insert flyer program, for corporates who are targeting the market of wealthy Chinese immigrants, shoppers, investors and tourists.

Reach:
In the New York area, the
daily circulation exceeds
50,000 copies. There
are more than 100,000
circulations in weekly
newspapers in New York,
New Jersey, Philadelphia,
Boston, Washington, and
Chicago.

Price:
2x11.5
15 insertions $650/month
30 insertions $1250/month
6x11.5
15 insertions $1650/month
30 insertions $3050/month

Sing Tao

Sing Tao Daily, the longest-standing newspaper in Hong Kong since 1938, is internationally recognized as one of the world's most widely read Chinese dailies. Sing Tao opened the first oversea office in New
York, the United States in 1965. All the magazines are complimentary and distributed along with Sing Tao Daily to the whole Eastern US, which includes New York, New Jersey, Connecticut, Boston, Greater Washington D.C., Philadelphia, Chicago, Ohio, Florida, etc.

Reach:

Sing Tao Daily reaches a
quarter million/250,000
Chinese in the Eastern USA
every day to over 3 million
Chinese in America.

Price:Newspaper
3x2 – 6 Listings - $750/month
Additional listings - $150 each
Magazine
¼ page $200/edition per week
½ page $350/edition per week
1 page $640/edition per week

China Airline

Air China, New York/Washington DC to/from Beijing, China Eastern Airline: New York to/from Shanghai, China

Option 1: Pre-print insert

8.5 x 11
8,000 sheets
800 sheets per day in
2 airlines
$0.14/sheet

Option 2: Print + Insert

8.5 x 11 - 80lb. Color
Both sides print
8,000 sheets
800 sheets per day in airlines
$0.24/sheet

WeChat

WeChat is a Chinese multi-purpose messaging, social media, and mobile payment app. It is one of the world’s largest standalone mobile apps by monthly active users, with over 1 billion monthly active users (902 million
daily active users). It has been called China’s “app for everything” and a “super app” because of its wide range of functions and platforms.

Reach: Over 1 Billion users Price: TBD

WeChat Moments Advertising

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You can target users according to their location, interest, age, gender, device and phone network.

Brand name
and profile
picture

 

Link to a html5
webpage that’s
hosted on
Tencent’s server

Up to 40
character ad
description

Up to 6
pictures or 6-15
seconds short
videos

Minimal entry price (both foreign companies and Chinese companies): 50,000RMB

CPM (cost per 1,000 impression):

City size
Core city
Large city
Others

Text & Pictures Ads CPM
150
100
50

Video ads CPM
180
120
60

WeChat Banner Advertising

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WeChat banner ads has three components:

WeChat article:
WeChat banner
ads appear at
the bottom of a
WeChat article
written by another
WeChat Official
Account.

Ad banner: the
banner contains
a logo, account
name and headline.
If clicked, it takes
the users to a page
containing additional
information about
the brand/product.

Action call: the
action call takes
users to another
landing page, see
below for detail.

Minimal entry price (both foreign companies and Chinese companies): 50,000RMB

City size
Core city
Large city
Others

CPM1
25
20
15

CPC2
Bidding system
Starts at 0.5 RMB /
click

Elite Magazine

Elite is the premier luxury lifestyle magazine for affluent Chinese including traveling consumers from mainland China and local Chinese Americans in the New York tri-state
area, Los Angeles, San Francisco and Boston. ELITE is a New York-based luxury lifestyle magazine published in Chinese. ELITE covers the finest aspects of luxury living that the affluent Chinese values: fashion & beauty, the arts & culture, antique, real estate & home design, travel and education.

Reach:

Over 140,000 Chinese
Americans and tourists
each Season

Price:

$1,000 per edition 1/3 page
$2,500 per edition 1 page
If 4 editions, we offer 2 bonus pages.

Sinovision TV

“Living in NY” is a 30-minute real estate infotainment show debut in November 2012. By having real estate professionals including real estate brokers, mortgage specialists, legal experts, home improvement experts, etc., the show is to provide New York home buyers with informative and practical housing guides.

New Segment - Open House

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The 5-min new segment Open House will be added as the first part of the show. Introducing 2-3 listings each episode, the segment will showcase the hottest homes on the market.

Reach:

Premiere Wednesdays Prime Time 8:30pm | Ch. 63.3 & Ch. 73

Reruns
Th 11:30am | Ch. 63.3 & Ch. 73; Fri 11pm | Ch. 63.3: Sat 7:30pm, Sun
5pm | Ch. 63.3 & Ch. 73

Price: Open House- $500/house

500-word intro; Agent contact; Home info: address and a listing of 5 features; Home pictures: 5-7 HD pictures

Guest Talk - $1,688
15 minute interview via talk show format. Script will be written what the guest is mostly specialized in. Segment will present the guest as the expert of the field with strong personal character, making an emotional connection to viewers; Guest contact will always be on screen. Custom intro of each guest and his/her bio.

SinoVision WeChat Advertising Rates

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Custom Article
Banner Ad Unit
Custom article to be posted on
SinoVision Homepage headline news section

$1,800/per article$1,800/mon

th$650/week

World Journal

Sing Tao Daily, the longest-standing newspaper in Hong
Kong since 1938, is internationally recognized as one
of the world's most widely-read Chinese dailies. Sing
Tao opened the first oversea office in New York, United
States in 1965. All the magazines are complimentary
and distributed along with Sing Tao Daily to the
whole Eastern US, which includes New York, New
Jersey, Connecticut, Boston, Greater Washington D.C.,
Philadelphia, Chicago, Ohio, Florida, etc.

Reach:

Daily circulation of
350,000 copies

Price:

Ad size
1x2 (20 words) $409/month
1x3 (30 words) $608/month
2x2 (40 words) $807
One month Real Estate Ad
One picture 2x2 (20 words)
$551/month
One picture 2x4 (40 words)
$1101/month

Eastside, NY - Corporate

415 Madison Avenue New York, NY 10017

License: 10401279281

yowteam@nestseekers.com

917.498.9762

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The Yow Team is a team of real estate agents affiliated with Nest Seekers International. Nest Seekers International is a licensed real estate broker and abides by Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description. All measurements and square footages are approximate. This is not intended to solicit property already listed. Nothing herein shall be construed as legal, accounting or other professional advice outside the realm of real estate brokerage. For additional information on NYS Fair Housing, please click here

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